B2B CRM PlatformCase Study

LogicsBeat CRM

A real CRM stack — contacts, pipeline, and ops — not a spreadsheet in a costume.

LogicsBeat CRM is a full-stack monorepo: React 18 + Vite + Tailwind/shadcn on the client, Express 5 on the API, PostgreSQL with Prisma, and Redis + BullMQ for background work — with Zustand, TanStack Query, Zod forms, Recharts, and drag-and-drop boards.

Stack
React + Express
Data
PostgreSQL + Prisma
Jobs
Redis + BullMQ
Role
End-to-End
Overview

CRM architecture you can actually deploy

The product is structured as a workspace monorepo with Dockerized PostgreSQL/Redis, a typed React client, and an Express server with clear controllers, services, validators, and job workers. It is designed as a foundation for sales pipeline and customer ops — not a throwaway admin theme.

The Problem

Most CRM demos stop at UI kits

Teams often need a CRM they can own: schema, auth path, queues, and a frontend that can grow. Off-the-shelf themes leave you without Prisma models, job workers, or a deployable API. Founders and agencies need a coherent stack they can extend.

  • UI kits without a real data layer fall apart at the first custom field
  • Pipeline boards need optimistic UX and durable server state
  • Background jobs (imports, reminders) need Redis — not setTimeout
  • Forms and charts must share one typed source of truth
The Solution

Monorepo CRM with a production-shaped backbone

We built the CRM as client + server workspaces sharing Prisma, with React Query for server state, Zustand for UI state, Zod-validated forms, Recharts for reporting, and @dnd-kit for pipeline boards — plus Redis/BullMQ hooks for async work and Docker Compose for local parity.

Key Features

Built for operators

  • React + Vite client with Tailwind and shadcn/ui primitives
  • Express API with structured controllers, services, and validators
  • PostgreSQL schema via Prisma with migrate/seed tooling
  • Redis + BullMQ workers for background jobs
  • TanStack Query + Zustand for predictable client state
  • React Hook Form + Zod for validated workflows
  • Recharts dashboards and @dnd-kit sortable boards
My Process

From schema to operable UI

  1. 01

    Data model & API skeleton

    Defined Prisma schema, Express app bootstrap, env loading, and error middleware so features land on a stable server core.

  2. 02

    Client shell

    App layout, sidebar, routing, API client, and design tokens so pages share one navigation and visual system.

  3. 03

    CRM workflows

    Contacts, pipeline, and reporting surfaces wired through React Query mutations and Zod schemas.

  4. 04

    Ops packaging

    Docker Compose for Postgres/Redis, seed scripts, and deploy configs so the stack runs the same locally and in staging.

Technical Implementation

Modern full-stack TypeScript/JS

LogicsBeat CRM is built natively on Android using a focused, modern stack chosen for performance, maintainability, and a clean user experience.

React 18ViteTailwind CSSshadcn/uiExpress 5PostgreSQLPrismaRedisBullMQTanStack QueryZustandZod
Challenges & How I Solved Them

Design choices that keep the CRM extensible

Separating UI state from server state

Zustand handles ephemeral UI; React Query owns server cache — avoiding the classic god-store that breaks every form.

Jobs without blocking requests

BullMQ on Redis means imports and reminders can fail/retry without freezing the Express request path.

Forms that survive real operators

Zod + React Hook Form keep validation next to the schema so custom CRM fields do not become ad-hoc if checks.

Outcome

Why this project matters

LogicsBeat CRM shows we can ship an operable B2B product skeleton — schema, API, queues, and a polished React client — ready to customize for a sales team instead of starting from a dead UI kit.

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